The mission of Addiskignit/New Perspective is to demolish the wall and to serve and build a bridge between the dispersed and relatively voiceless Ethiopian and East African communities, cultures and peoples, comprised of newly arrived and settled immigrants and their families who are living in the Greater Toronto Area (GTA). Immigration, resettlement and successful integration into Canadian society; all entail struggle, adaptation, all are aided by having culturally and situationally relevant news, information, stories and entertainment.

It is the role of New Perspective to provide these services through a bilingual show in Amharic/English , and through our website and monthly Newspaper thus bridging the official language of Ethiopia with the shared language of Ontario.